This is the first part of the project development. Be concise but still meticulous. You can use bullet points to break up the text :
Same remark, invite your audience to surf on different options of the module. Write a real story, be lively but keep in mind that figures are also really appreciate to support your argumentation.
This third and last part should demonstrate how you suceedeed in this project. Don't be too pretentious but positiveness must be the priority: