20
janvier

Define your marketing persona in 4 steps!

According to our partner HubSpot, a marketing persona is a "semi-fictional representation of your ideal customer based on real data and market research". In this article, Ideagency shares the 4 steps to define your marketing personas.

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20
janvier

What is a Pillar Page?

A pillar page is the basis on which a topic cluster is built. A pillar page covers all aspects of the topic on a single page, with space for more in-depth reporting in more detailed cluster blog posts that hyperlink back to the pillar page.

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20
janvier

Case Study: EASYRECRUE, 3 months to migrate and redesign a multilingual site on the HubSpot CMS

Ideagency worked with the society EASYRECRUE to redesign its website to match the expectations of its prospects and its customers, namely, major international groups. One of its main goals also aims at offering more autonomy to the local marketing...

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